I'm a storyteller who builds systems.

It's part studio, part incubator, part proof that a strong idea can become a real world when it has the right storytelling, design, strategy, and follow-through behind it. Through Feelin' Collective, I lead projects from the first spark of an idea through creative direction, production, launch, and iteration — building work that feels polished, personal, and alive.

• Founded and lead a multidisciplinary creative studio rooted in storytelling, community, culture, and hands-on execution.
• Develop brand systems, campaign concepts, visual identities, pitch decks, websites, social content, live experiences, and production workflows across Feelin' Collective projects.
• Lead end-to-end creative direction across video, design, events, content, and experiential activations — from concept and strategy through execution and launch.
• Use AI tools as creative collaborators for ideation, visual development, prototyping, asset creation, workflow design, and rapid iteration while keeping final direction grounded in human taste, story, and emotional clarity.
• Build repeatable creative systems including custom icon libraries, asset packs, deck frameworks, visual language systems, and production guides.
• Conceived and launched Queer Pilates Club, including brand identity, campaign visuals, email strategy, paid social, event production, and community rollout.
• Generated 200+ pre-launch signups for Queer Pilates Club on under $100 in ad spend, then continued growing the owned audience through email, organic content, and performance-informed iteration.
• Lead event production from concept through venue sourcing, partner outreach, talent coordination, budget planning, ticketing, promotion, on-site operations, and post-event content.
• Translate abstract creative ideas into real-world formats that can be produced, promoted, measured, and scaled.
• Partner with collaborators, freelancers, vendors, venues, performers, and creative partners to bring projects to life within lean budgets and evolving constraints.

Over nearly eight years, I translated complex environmental science, conservation work, donor priorities, executive messaging, and national campaigns into stories people could understand, connect with, and care about. The work stretched from social videos and livestreams to field production, fundraising campaigns, immersive donor experiences, internal communications, executive content, and large-scale event storytelling. This is where I learned how to make meaningful work with limited resources — and how to build systems that help good stories keep moving.

• Built and led WWF-Canada's in-house video and content function as the organization's primary video producer and senior creative lead.
• Owned year-round video planning, production, editing, delivery, and asset management across social, YouTube, email, livestreams, web, fundraising, education, internal communications, and donor engagement.
• Led national video and storytelling initiatives across brand, communications, fundraising, conservation, channel, and executive teams.
• Translated complex scientific, environmental, and conservation topics into accessible, emotional, human-centered stories for broad audiences.
• Conceptualized and launched Wildlife Wednesday, a weekly live digital series created within weeks of COVID lockdowns to maintain audience connection when in-person engagement disappeared.
• Built Wildlife Wednesday into a reliable content engine that scaled to 30+ episodes and contributed to nearly 10M cumulative views across episodes and related social content.
• Produced and directed studio, field, remote, and live productions, managing timelines, budgets, contractors, vendors, approvals, technical workflows, and post-production.
• Created on-screen graphics, motion elements, thumbnails, titles, campaign visuals, promotional assets, and video design systems to maintain cohesive visual standards.
• Designed and delivered immersive donor experiences across virtual livestreams, in-field conservation visits, wildfire restoration storytelling, and large-scale fundraising events.
• Pitched and implemented innovative production solutions, including POV / FPV drone capture to help major funders experience restoration sites from the air while also generating high-value content.
• Supported major events including the CN Tower Climb for Nature through event coverage, same-day content, volunteer / staff media coordination, and national storytelling assets.
• Built internal production infrastructure including recording setups, equipment systems, workflows, briefing processes, and digital asset management practices to reduce reliance on external vendors.
• Partnered with executives and cross-functional leaders on high-visibility storytelling, internal communications, field content, donor presentations, and live broadcast moments.
• Managed multiple external contractors, freelancers, vendors, field crews, studios, and production partners across overlapping initiatives.
• Balanced strategic storytelling with practical production realities, delivering polished work under tight timelines, changing priorities, and lean nonprofit budgets.

It was fast-paced, practical, and hands-on — the kind of environment where you learn how to take a brief, understand the audience, work with a team, solve problems quickly, and deliver something that feels clear, useful, and well-made.

• Contributed to client-facing video, design, digital learning, and branded content projects across marketing, education, and operational training.
• Edited short- and long-form video content, shaping pacing, narrative flow, visual clarity, and final delivery.
• Designed supporting visual assets including presentation materials, campaign graphics, e-learning visuals, and branded digital content.
• Served as the sole designer on large-scale digital learning initiatives, including a 100+ slide virtual e-learning course and related modules.
• Translated complex operational, health, safety, and training information into visually clear, technically accurate digital experiences.
• Collaborated with producers, directors, creative teams, account teams, and clients to interpret briefs and deliver polished assets.
• Managed revisions, deadlines, creative feedback, file preparation, and delivery requirements across multiple concurrent projects.
• Built strong agency instincts around client service, timelines, production realities, and creative problem-solving.