Campaigns, films, content, and live experiences — from idea through delivery.
Feelin’ Collective is founder-led: Justin directs every project and brings in specialized collaborators as each scope requires. Some clients arrive with a detailed brief; others have an early idea we help shape into the right format.
Concepts, messaging, visual direction, content planning, and rollout for launches, campaigns, and public-facing initiatives.
Best for: launches, brand moments, content systems, storytelling direction, creative refreshes.
Documentary, interview-led, campaign, and social content developed from story through post-production. Story Cinema, our personal documentary service, also lives here.
Best for: brand films, documentary, social content, campaign video, personal films.
Concept and full production for private celebrations, community programming, wellness events, and brand gatherings.
Best for: private parties, community events, wellness experiences, branded gatherings.
Consistent creative direction, content planning, copy, and production support for small teams with recurring needs.
Best for: founder-led brands, creative businesses, community projects, mission-led teams.
Merchandise, capsule collections, and pop-up environments can also be developed as part of a campaign or experience. Explore Merch, Capsules & Pop-Ups →
Recent studio projects alongside national work Justin led before founding Feelin’ Collective. Tap any project to open the detail.
seven years leading national documentary & campaign video
Over seven years at WWF-Canada, Justin led national documentary, campaign, livestream, field-production, and event-video work from concept through delivery.
Restoring Elephant Hill · Homecoming: A Salmon Restoration Story · The Climate Connection · Wildlife Wednesday. Completed before founding Feelin’ Collective.
View Creative Leadership Portfolio →
Experience
a new queer wellness series, built from zero
Feelin’ Collective developed the identity, launch strategy, audience growth, partnerships, merchandise, and event production for a new queer wellness series.
Queer wellness events were often offered as isolated classes rather than a complete community experience.
Full identity and visual system, launch and email strategy, paid social, instructor and DJ coordination, a merch system, and end-to-end event production — a repeatable format, not a one-off.
Documentary
personal documentary films with interviews, archives & cinematic editing
A personal documentary format combining interviews, archival material, and cinematic editing. One 17-minute wedding film was created in secret and screened as a surprise at the reception.
A 17-minute surprise documentary, screened at a wedding — family interviews, archival photos, and the story of two people, built in secret as a gift.
Capsule
environmental care, queer humour & a capsule world
An independent capsule project combining environmental care, queer humour, illustration, apparel, campaign content, and a physical market presence.
Environmental care with a wink — a capsule world where queer humour, illustration, and product design carry a real message about giving back.
Full capsule system: identity, illustrated apparel and small goods, hand-pressed local production, campaign language, and pop-up merchandising.
Justin is a creative director, filmmaker, producer, writer, and artist with nearly 15 years of experience across film and television, nonprofit storytelling, campaigns, events, and independent creative work. He leads every Feelin’ Collective project and brings in specialized collaborators as needed.
Send a short note with what you want to make, who it is for, where the project currently stands, and any timing or budget information you already have. If the format is not clear yet, that is fine — we can help determine it.
Every project begins with a clear proposal covering scope, timing, responsibilities, and cost.
→ jkielly@feelincollective.com
