Creative Director · Multidisciplinary Artist
Telling stories worth feeling.
I'm a creative director, storyteller, and founder of Feelin' Collective. My work usually starts with a feeling — a place I can't stop thinking about, a story that needs a better way in, or an experience I wish existed but haven't seen yet.
For over a decade I've shaped stories through video, design, events, environmental campaigns, queer nightlife, and digital projects — most recently building and leading WWF-Canada's in-house video platform as a team of one.
Feelin' Collective is my studio — the home for the brands, films, apparel, and experiences I make. This page is the doorway into all of it.
© Justin Kielly · change theme
The same projects the studio shows off — same films, rooms and files — here from my side of the work: what I set out to make, and how it came together.
built a capsule world with a campaign brain
Environmental care with a wink — a capsule world where queer humour, illustration and product design carry a real message about giving back.
What I built: full identity, illustrated apparel and small goods, hand-pressed local production, campaign language and pop-up merchandising — every piece extending the same world.
built a community from zero
A gap in queer wellness turned into a full brand world and a sold-out live experience — identity, launch strategy, email growth, social, instructor/DJ coordination and event production.
How it landed: 200+ pre-launch signups on under $100 in ad spend, scaled past 300 organically. A repeatable community format, not a one-off class.
turned memory into something cinematic
Warm, cinematic films for real people — relationships, families, pets and milestones worth keeping. A 17-minute surprise documentary, screened at a wedding, built in secret as a gift.
What I did: interview direction with non-performers, archival weaving, cinematic edit and a private premiere the room still talks about.
early independent paid creative proof
One of the first paid independent creative projects — public-facing work with atmosphere, visual language and a distinct point of view.
What it showed: original concepting, collaboration and production — the artist/producer foundation everything since is built on.
