Work across screens, rooms, and communities.
Selected studio projects and earlier work led by founder Justin Kielly across campaigns, documentary film, live experiences, audience development, and physical creative projects.
A body of work with range.
Pre–Feelin’ Collective
WWF-Canada — National Storytelling & Video Leadership
Over seven years, Justin led end-to-end video initiatives across documentary series, national campaigns, field production, livestream programming, fundraising events, and post-production.
Selected work: Restoring Elephant Hill, Homecoming: A Salmon Restoration Story, The Climate Connection, Wildlife Wednesday, and the CN Tower Climb for Nature.
Experience
Queer Pilates Club — Brand Launch & Live Experience
Feelin’ Collective turned an identified gap in queer wellness into a complete brand and community experience.
Scope: identity, launch strategy, paid and organic social, email growth, instructor and DJ partnerships, merchandise, equipment, and event production.
Outcome: 200+ pre-launch sign-ups on under $100 in ad spend, organic growth beyond 300 subscribers, and a sold-out debut.
Film
Story Cinema — Personal Documentary
A personal film format for families, couples, pets, and milestones, combining comfortable interviews, archival material, and cinematic editing.
Selected project: a 17-minute wedding documentary created in secret from family interviews and photographs, then screened as a surprise at the reception.
Capsule
Slut for Nature — Capsule & Campaign
An environmental capsule project using queer humour, illustration, apparel, and pop-up retail to give a clear idea multiple physical and digital forms.
Scope: identity, campaign language, product concepts, artwork, small-batch production, content, and merchandising.
Events
Feelin’ Myself — Ticketed Event Series
A two-part queer hip-hop event series combining DJs, drag performance, original poster design, audience development, and full event production.
Scope: concept, identity, talent and venue coordination, promotion, run-of-show, and content capture.
More work. For Justin’s independent art and film practice, visit The Artist. For detailed employment and organizational work, visit the Creative Leadership Portfolio.
Have something different in mind?
Tell us what you are trying to make and what kind of support you need.
→ jkielly@feelincollective.com