An independent creative studio built to carry ideas from concept to completion.
Feelin’ Collective works across creative direction, campaigns, film, content, and live experiences. The studio was founded by Justin Kielly to bring the thinking and the making closer together.
Good ideas need more than a strong first pitch.
They need a clear audience, a practical plan, consistent creative direction, and someone who can move the work forward. Feelin’ Collective provides that continuity.
Some clients arrive with a detailed brief. Others have an early idea, a story they need to communicate, an event they want to create, or a launch that has not yet found its shape. We help define the right format, build the scope, and produce the work.
The studio works with brands, nonprofit and mission-led organizations, artists, founders, community groups, and individuals. Projects can be delivered independently or in collaboration with a client’s internal team.
Collaborators & performers
One lead, with the right collaborators around the work.
Justin leads the creative direction and remains the main point of contact throughout each project. When a scope requires additional expertise, Feelin’ Collective brings in trusted filmmakers, designers, photographers, instructors, performers, technicians, or production partners.
This keeps the direction consistent while allowing each project to have the team it actually needs.
Justin Kielly, Founder & Creative Director.
Justin Kielly is a multidisciplinary creative director, filmmaker, producer, writer, and artist with nearly 15 years of experience creating public-facing work.
Before founding Feelin’ Collective in 2025, Justin spent seven years at WWF-Canada, ultimately serving as Senior Video Lead and Producer. He led national documentary and content projects from concept through delivery, managed productions across Canada, translated complex conservation work into accessible stories, and built practical systems for a one-person internal video function.
Justin began his career after film school in the camera department on union film and television productions in British Columbia. His later work expanded into digital strategy, documentary storytelling, campaigns, live events, community projects, and independent art.
His independent practice includes Queer Pilates Club, Feelin’ Myself, GAYDHD, Lucid Space, and original film and multidisciplinary projects in development. Across that range, the consistent focus is clear storytelling, emotional intelligence, and work that can function in the real world.
Originally from Newfoundland and based in Toronto, Justin brings a personal, hands-on approach to every Feelin’ Collective project.
The standards behind the work.
Clear ideas
The audience should understand what the work is saying and why it exists.
Human storytelling
Real people are not content props. We approach interviews, personal stories, and communities with care.
Practical production
An ambitious idea still needs a workable scope, schedule, team, and delivery plan.
A distinct point of view
Clear does not have to mean generic. The work should feel specific to the people and purpose behind it.
Have a project in mind?
Tell us what you are making, what you need help with, and where the project currently stands.
→ jkielly@feelincollective.com