A clear idea for the whole campaign.
Feelin’ Collective develops the concept, messaging, visual direction, content plan, and rollout so every part of the work supports the same idea.
Concept through rollout.
- Campaign and launch concepts
- Messaging, naming, and copy
- Visual direction and campaign identity
- Content strategy and asset planning
- Scripts, treatments, decks, and creative briefs
- Social, email, web, and launch content
- Shoot and production planning
- Partner, vendor, and collaborator coordination
- Rollout and launch support
The scope can begin with an early idea or plug into work already underway. Feelin’ Collective can lead the full campaign or provide direction and production support to an internal team.
Campaigns that carried an idea.
Brand launch
Queer Pilates Club
Brand identity, launch campaign, paid and organic social, email growth, partnerships, merchandise, and event production for a new queer wellness series.
Outcome: 200+ pre-launch sign-ups on under $100 in ad spend, organic growth beyond 300 subscribers, and a sold-out debut.
Capsule campaign
Slut for Nature
Campaign identity, product concepts, copy, visual content, small-batch production, and pop-up merchandising for an environmental capsule project with a distinctly queer voice.
Pre–Feelin’ Collective
WWF-Canada
Selected campaign and content leadership across national conservation initiatives, fundraising events, documentary releases, and public education. Work completed by Justin before founding Feelin’ Collective.
What are you launching?
Send the objective, audience, timing, and anything that already exists. We can determine the right campaign scope from there.
→ jkielly@feelincollective.com